Michael Serazio is an associate professor in the Department of Communication at Boston College, where he studies media production, advertising, popular culture, and political communication. He has published in the Journal of Communication, the Journal of Consumer Culture, and Media, Culture & Society, among other scholarly venues, and has authored "The Authenticity Industries: Keeping it ‘Real’ in Media, Culture, and Politics" (Stanford University Press, 2023), "The Power of Sports: Media and Spectacle in American Culture" (NYU Press, 2019), and "Your Ad Here: The Cool Sell of Guerrilla Marketing" (NYU Press, 2013). A former journalist, he has written essays for The New York Times, The Washington Post, The Atlantic, and other publications.