Dr Nives Zubcevic-Basic is a Senior Lecturer and Director of the Master of Marketing in the Faculty of Business and Law at Swinburne University of Technology. Nives has a background in marketing communication research, specifically looking at concepts of body image and perceptions of attractiveness and mental health with implications for advertising, self-evaluation and product choice. She also has a strong interest in consumer neuroscience and uses eye tracking and EEG equipment in her research. Nives has a strong involvement with industry, including local advertising agencies and global networks such as L'Oreal, Arsenal Football Club, Zara, and Google.
2010 Deputy Vice-Chancellor (Education) Award 2008 Dean’s Award for Teaching Excellence2006 Golden Key Scholarship