Nives Zubcevic-Basic

Director, Master of Marketing, Swinburne University of Technology

Dr Nives Zubcevic-Basic is a Senior Lecturer and Director of the Master of Marketing in the Faculty of Business and Law at Swinburne University of Technology. Nives has a background in marketing communication research, specifically looking at concepts of body image and perceptions of attractiveness and mental health with implications for advertising, self-evaluation and product choice. She also has a strong interest in consumer neuroscience and uses eye tracking and EEG equipment in her research. Nives has a strong involvement with industry, including local advertising agencies and global networks such as L'Oreal, Arsenal Football Club, Zara, and Google.

Experience

  • –present
    Lecturer, Swinburne University
  • –present
    Director, Master of Marketing, Swinburne University
  • 2010–2011
    Director of the Monash Marketing International Study Program, Monash University
  • 2005–2011
    Associate Lecturer and Behavioural Laboratory Specialist, Monash University

Education

  •  
    Monash University, PhD
  •  
    Monash University, Graduate Certificate in Higher Education
  •  
    Monash University, Bachelor of Business Honours, first class
  •  
    Monash University, Bachelor of Psychology, Marketing and Management

Research Areas

  • Marketing (1505)
  • Marketing Communications (150502)
  • Psychology (1701)
  • Consumption And Everyday Life (200203)
  • Culture, Gender, Sexuality (200205)

Honours

2010 Deputy Vice-Chancellor (Education) Award 2008 Dean’s Award for Teaching Excellence2006 Golden Key Scholarship