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Outi Lundahl

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Assistant Professor of Marketing, University of Groningen

Outi Lundahl is an Assistant Professor at the University of Groningen. She did her PhD on the rise of veganism at the University of Vaasa. In her research, she takes a sociological view on how new markets are formed and how they dissipate, focusing particularly on the role of (social) media in consumer culture.

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    Assistant Professor of Marketing, University of Groningen