Patrick Lonergan

I am a consumer researcher and currently lecturer in fashion management, marketing and communication in Nottingham Trent University. Having recently graduated from the Kemmy Business School at University of Limerick, I have 5 years’ experience in third-level education, teaching the full range of marketing subjects to undergraduate and postgraduate students while specialising in Consumer Behaviour, Branding and Marketing Communications.

My research and teaching interests are firmly located within Consumer Culture Theory. A core argument that pervades my work is that we cannot continue to understand aesthetic consumption with a sole focus on the consumer through a representational lens. We must also appreciate the intense affective energies, physical forces, mythical narratives, magic, sorcery, mystique etc. of the consumption experience that shapes enduring dispositions and perception of reality.