Paul Freathy

I joined the University of Stirling in 1989. Prior to that I had studied for an MA at the University of Warwick and for a PhD at the University of Manchester. I was appointed Senior Lecturer in 1996 and Professor of Retail Management in 1999.

Since that time I have held a number of positions within the University, including the Director of IRS and Chair of the Retail Division. Research Interests Research Group: Institute for Retail Studies.

A significant proportion of my academic career has been involved in the area of external engagement both in the UK and Internationally. This remit has included a broad spectrum of activities including international student recruitment and marketing, management development and study tours, launching undergraduate and postgraduate programmes in overseas markets and helping to establish a national training academy in South Africa.

In the last few years I have been involved in developing transnational collaborations and have worked at a national level with Governments, Statutory Bodies and a range of funding providers. I was also responsible for establishing and operating the University's first permanent overseas teaching and research facility in Singapore.

Like a number of my colleagues at this esteemed institution, I am Welsh and an avid fan of rugby (no, it was not a red card). Despite continuing protests from every part of my creaking body, I still make a somewhat ludicrous attempt to run with the oval ball and turn out whenever possible for Hillfoots RFC. I am a keen wildlife photographerwww.jurong-photography.com, enjoy hillwalking and am slowly becoming more adept with the fishing fly.

Research Interests:
At the risk of being labelled ‘rather sad’ one of my main research interests has been in the expanding area of airport retailing. Working with an industry colleague a successful public / private sector collaboration has over the years resulted in a number of academic publications, trade presentations and even a book on the subject.

In addition, my research interests have also focused upon the theme of rural retailing and the issues of supplying consumers who live on remote island communities. I have been interested in the problems of sustaining a retail presence in these areas and the difficulties that island residents have in accessing goods and services.