Rikke Duus is a Senior Teaching Fellow in Entrepreneurial Marketing & Marketing Analytics at University College London’s (UCL) School of Management. Rikke delivers cutting-edge courses in the areas of entrepreneurial marketing and digital business. She has extensive experience in innovative educational design, using digital technologies, collaborations and business integrations.
She is an active researcher in consumer behaviour, social media, technology and entrepreneurship and often presents at national and international conferences. She is published in the Journal of Marketing Education, Advances of Consumer Research, Business Insider, Discover, World Economic Forum, The Independent, New York Times and Sydney Morning Herald. She has received multiple research and enterprise grants. She is currently undertaking doctoral research with the University of Leicester in the area of consumer-tech relationships.
In addition to her academic work, Rikke also helps businesses grow through the Goldman Sachs 10,000 Small Businesses Programme and the Small Business Charter: Growth Vouchers Programme.