Research Associate and Senior Teaching Fellow in Marketing, UCL

Rikke Duus is a Research Associate and Senior Teaching Fellow at the UCL School of Management. She obtained her PhD from the University of Leicester, in which she explored human-technology hybrid relationships. She also holds an MSc in Practice-based Research, an MSc in Strategic Marketing and a BA (Hons) in English and International Communication.

Her research and teaching activities are in the area of digitization and its impact on business, consumers, and societies. As a thought-leader she has been published in leading media outlet, including CNN, the World Economic Forum, Discover, The Independent, Chartered Management Institute, The Sydney Morning Herald, WeekendAvisen, Politiken, amongst other. Dr Duus has also been interviewed by The New York Times and CBS radio.

The broader context that drives Dr Duus’ research is the impact of digital technologies on organizations, cities, consumers, and citizens. She is interested in multiple aspects of the digital transitioning, including the effect of wearable technology on decision-making, how technology can create connected cities, and how the digitally native generation will make use of technology in future workplaces.

Dr Duus is currently working on a book about human-technology hybrid relationships to be published with UCL Press.

She has presented her work at many national and international conferences, including the American Marketing Science conference, Macromarketing, and Brands and Brand Relationships. She has also contributed with thought-leadership to the World Economic Forum.


  • 2014–present
    Research Associate & Senior Teaching Fellow, University College London
  • 2007–2014
    Senior lecturer in Marketing, University of Hertfordshire


  • 2016 
    University of Leicester, PhD
  • 2012 
    University of Hertfordshire, MSc Practice-based Research
  • 2006 
    University of Hertfordshire, MSc Strategic Marketing
  • 2005 
    Copenhagen Business School, BA International Business Communications
  • 2004 
    University of Akron, USA, Marketing


  • 2014
    Together we Innovate: Cross-cultural teamwork through virtual platforms, Journal of Marketing Education
  • 2013
    Speak to the Leg: a Post-Paralympic Analysis of Consumer-Object Relations, Association for Consumer Research

Professional Memberships

  • Associate, Chartered Institute of Marketing
  • Senior Fellow, Higher Education Academy