Senior Teaching Fellow in Marketing, UCL

Rikke Duus is a Senior Teaching Fellow in Entrepreneurial Marketing & Marketing Analytics at University College London’s (UCL) School of Management. Rikke delivers cutting-edge courses in the areas of entrepreneurial marketing and digital business. She has extensive experience in innovative educational design, using digital technologies, collaborations and business integrations.

She is an active researcher in consumer behaviour, social media, technology and entrepreneurship and often presents at national and international conferences. She is published in the Journal of Marketing Education, Advances of Consumer Research, Business Insider, Discover, World Economic Forum, The Independent, New York Times and Sydney Morning Herald. She has received multiple research and enterprise grants. She is currently undertaking doctoral research with the University of Leicester in the area of consumer-tech relationships.

In addition to her academic work, Rikke also helps businesses grow through the Goldman Sachs 10,000 Small Businesses Programme and the Small Business Charter: Growth Vouchers Programme.


  • –present
    Senior Teaching Fellow in Marketing, UCL
  • 2007–2014
    Senior lecturer in Marketing, University of Hertfordshire


  • 2012 
    University of Hertfordshire, MSc Practice-based Research
  • 2006 
    University of Hertfordshire, MSc Strategic Marketing
  • 2005 
    Copenhagen Business School, BA International Business Communications
  • 2004 
    University of Akron, USA, Marketing


  • 2014
    Together we Innovate: Cross-cultural teamwork through virtual platforms, Journal of Marketing Education
  • 2013
    Speak to the Leg: a Post-Paralympic Analysis of Consumer-Object Relations, Association for Consumer Research

Professional Memberships

  • Associate, Chartered Institute of Marketing
  • Senior Fellow, Higher Education Academy