I am a Senior Lecturer in Economics, and joined the department in August 2016. Before Huddersfield I was working as a part-time Lecturer at the University of East Anglia and a part-time Senior Research Associate at the Centre for Competition Policy.
Previous to this I finished my PhD in September 2014 at Lancaster University, my thesis focused on the importance of advertising expenditure affecting word-of-mouth to increase revenues, and the competition between media and creative industries.
My research expertise and interests are:
Consumer learning processes
Information and knowledge