Sophie Bishop

My experience comes from digital marketing; I worked in an agency for a couple of years during an MA in Gender and Media at the University of Sussex. During this time I worked with international beauty brands on various outreach projects and campaigns involving beauty bloggers and vloggers. This seemingly new blogging economy really piqued my interest. Building on my industry experience, I am now undertaking a PhD at the University of East London, looking at entrepreneurship, authenticity and inequality in beauty vlogging in the UK.