Stephan Dahl is Senior Lecturer in Marketing at Hull University Business School and Adjunct Associate Professor at James Cook University. Before joining academia, he has worked in media, media management, marketing and PR both for non-profit and commercial companies in the UK, Belgium, Germany and Spain.
His research interests include health and social marketing, cross-cultural marketing and online/social media marketing and he has published widely in national and international journals. Dr Dahl’s current focus is on the role of social marketing, online Word of Mouth, and marketing using social networks and ethical issues in social media marketing.
He is the author of a Social Media Marketing: Theories and Applications (Sage, December 2014) and co-author of books on Social Marketing (Pearson, 2013) and Marketing Communication (Routledge, 2014) and is leading the development of an edited Marketing Ethics (Sage, 2015) book.