Sweta Rajan-Rankin is primarily interested in transnational corporations, globalisation, worker identity and work-life integration in developing countries.
Her DPhil thesis from Oxford University titled "The balancing act? Work-life conflict and balance in Indian call centres" explored the shifting work-life experiences of globally outsourced call centre workers. Emotional labour, humour as a tool for resistance, gendering of organisations and unpacking paternalistic practices inform much of her research.
Viewing both 'culture' and 'gender' as post-structuralist spaces where identity is being constantly reshaped and redefined, she is interested in the ways in which 'westernised' work practices are localised in developing countries. Liminal spaces of men, maleness and masculinities in feminized globalised work also fascinate her.
More broadly, she is interested in the interaction between social policies, social practices and individual realities. Orginally a quantitiatve researcher, she has begun to delve into the rich and wonderful world of qualitative research and brings mixed methods into her research practice.
She supervises BA Level 3 research projects and MA Level 2 dissertations and invites the interest of prospective PhD students who want to research gender in organisations, globalisation, work-life balance and policy change.