Ulrike graduated from the Karl Franzens University of Graz, Austria, with an MA in Sociology and an MA in Media Education. Her master's thesis in Education dealt with consumers' motives in relation to ‘good food’, in order to reconsider the understanding and the aims of ‘education for sustainable development’.
She has also worked on sustainable food consumption and current trends in food, health and wellness. Ulrike's PhD research is on stakeholders’ language in the context of sustainability and consumer responsibility, exploring the discursively (re-)produced ethics, norms and beliefs, and their relation to wider moral and political ideas. Ulrike is interested in the discourses on environmentally and socially responsible consumption, particularly in the concepts of: consumer choice, political consumption, the green, ethical and critical consumer. Focusing on the food sector, she is also interested in corporate social responsibility and diverse initiatives to change patterns of consumption.