Zizheng Yu

Dr Zizheng Yu is a lecturer in promotional media. Zizheng joined the University of Exeter in June 2023. Before the appointment at Exeter, he worked as a lecturer at the University of Greenwich, an associate lecturer at JOMEC, Cardiff University and a MA dissertation supervisor at King's College London. He taught a wide range of undergraduate and postgraduate subjects in the fields of advertising, media and communication and digital humanities.

Before entering academia, Zizheng worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist for Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Zizheng is the vice-president of the UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR, ICA, ECREA and MeCCSA. His previous works can be found mainly in the Chinese Journal of Communication, Journal of Broadcasting & Electronic Media, Media International Australia, and JOMEC Journal.

One of his latest research projects “The emergence of algorithmic solidarity: unveiling mutual aid practices and resistance among Chinese delivery workers” has sparked heated debate both inside and outside the academic circle, and it was reported by WIRED recently: “China’s Gig Workers Are Challenging Their Algorithmic Bosses”.