Racial bias prompted by images of alcohol

Individuals who have been exposed to alcohol-related images are more likely to express racial bias, new research has shown.

While it is known that consuming alcohol can increase the expression of subconscious racial bias, new research has shown that simply viewing advertising for alcohol has a similar effect.

In the study, participants were shown a white or black male face, followed immediately by an image of either a tool or handgun. They were then asked to identify the object. Those who had been exposed to pictures advertising alcohol were more likely to make errors indicative of racial bias.

Read more at University of Missouri