UK United Kingdom

Recycling is all in your head

People are psychologically hard wired to believe damaged products such as ripped paper or dented cans are useless, resulting in them going to landfill rather than recycling.

A study conducted by the University of Alberta highlighted that people perceive damaged goods as useless, and hence un-recyclable.

The research stresses increasing recycling is largely about changing people’s beliefs and perceptions.

Read more at University of Alberta

Join the conversation

Post a Comment sorted by

    There are no comments on this article yet.
    To have your say and join The Conversation please sign in if you have an account already, or sign up.