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Analysis and Comment (14)

Still no signal. Still no signal. EPA/Luong Thai Linh

If we’d used the cloud, we might know where MH370 is now

As the biggest ever hunt for a missing plane continues, many are beginning to wonder if we will ever know what happened to Malaysia Airlines flight MH370. If the plane has crashed, it has been suggested…
What effect will the new uniform have on the Qantas workforce? What effect will the new uniform have on the Qantas workforce? Qantas

Goodbye Australiana, hello world: the new Qantas uniforms

It’s hard to imagine it today, but once people would put down their newspapers to stop and stare at young women as they strolled through airport terminals wearing figure-hugging suits, the half-winged…
Virgin Australia is trying to revive the supposed romance of aviation’s past. Virgin Australia is trying to revive the supposed romance of aviation’s past. Virgin Australia

Romance reborn: can glamour reboot Virgin Australia’s image?

Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
Airport lounges, loved by frequent flyers, don’t necessarily engender brand loyalty. Airport lounges, loved by frequent flyers, don’t necessarily engender brand loyalty. Richard Moross/Flickr

Airline lounge war could prove futile for Qantas and Virgin

Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their invitation-only lounges. But is this a wise strategy? The airline industry has long been stuck…
Budget airlines are helping Southend airport compete. Budget airlines are helping Southend airport compete. Chris Radburn/PA

A multi-airport system works for London and the UK

One of the key issues behind the recent debate over UK airports is the unwieldy dominance of Heathrow, both within London and across the whole nation. But the little guys are fighting back. Using a variety…
CEO Rob Sharp will preside over a leaner Tigerair, now under the wing of Virgin Australia. CEO Rob Sharp will preside over a leaner Tigerair, now under the wing of Virgin Australia. AAP

Virgin’s takeover ensures Tiger is no longer toothless

The corporate regulator’s approval of Virgin Australia’s 60% stake in fledgling low-cost carrier Tigerair (formerly known as Tiger Airways) marks the Australian aviation industry’s return to an effective…
Will the Qantas-Emirates alliance restore the beleaguered Australian airline back to profitability? Will the Qantas-Emirates alliance restore the beleaguered Australian airline back to profitability? AAP

The Qantas-Emirates alliance: a flight path to future growth?

Today, Alan Joyce has announced that Qantas and Emirates have struck a joint venture alliance for the next 10 years. As a result, Qantas will be taking its passengers to Europe through Dubai, instead of…
Dissatisfaction over the recent shutdown by Qantas surprisingly may not affect loyalty. Dissatisfaction over the recent shutdown by Qantas surprisingly may not affect loyalty. AAP

Air travellers can’t get no satisfaction – but it doesn’t make them less loyal

Is it the comfort of the seats, the high standard of the food or the friendliness of the cabin crew that has us using the same airline time after time? According to recent research we conducted at the…
Qantas management have taken a risky approach to end their dispute with unions. Qantas management have taken a risky approach to end their dispute with unions. AFP/William West

Planes set to fly again - but what now for Qantas?

Qantas planes are set to return to the air today after Fairwork Australia ruled to terminate an industrial dispute that grounded the airline over the weekend. The extraordinary action on Saturday by Qantas…
qantas. qantas. AAP

What the Qantas shakeup means: expert analysis

Qantas has announced a sweeping review of its business that will include a new Asian premium airline, a new Japan-based low-cost carrier, a fleet overhaul and up to 1,000 job losses. Under the plans, Qantas…
Tiger’s low-cost model just hasn’t worked in Australia. Tiger’s low-cost model just hasn’t worked in Australia. AAP

We’ll pay more, even if Tiger returns to the skies

The grounding of Tiger Airways over the weekend underlines the difficulties of the airline business. The global airline industry has consistently failed to generate an adequate return on capital, even…
A QANTAS A380 Airbus, one of the last international flights to depart Sydney International Airport shortly before a 3pm suspension of flights in Sydney on Tuesday. A QANTAS A380 Airbus, one of the last international flights to depart Sydney International Airport shortly before a 3pm suspension of flights in Sydney on Tuesday. AAP

Explainer: Why can’t planes fly through volcanic ash?

A volcanic ash cloud produced by Chile’s Puyehue volcanic eruption has circumnavigated the globe and floated over Australia twice, disrupting flights and leaving over 120,000 passengers stranded. The Conversation…
Tiger Airways needs to better understand the maturity of the Australian aviation market. Tiger Airways needs to better understand the maturity of the Australian aviation market. AAP

Why Tiger Airways' future in Australia is under a cloud

Tiger Airways chief Tony Davis' decision to sell 1 million of his own shares in the company last week didn’t send the best message about his prognosis for the budget airline’s future in Australia. While…
Qantas chief Alan Joyce could learn much from US-based Southwest Airlines. Qantas chief Alan Joyce could learn much from US-based Southwest Airlines. AAP

How Qantas can take the heat out of its union disputes

The looming confrontation between Qantas and its pilots, engineers and baggage handlers could easily become Australia’s most dramatic industrial conflict since the waterfront dispute of 1998. But it seems…

Research and News (2)