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Articles on Consumers

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An analysis of 23 cannabis samples from 10 dispensaries found a majority had at least 30% less THC than they were reported to have. Zenkyphoto/iStock via Getty Images Plus

Lab tests show THC potency inflated on retail marijuana in Colorado

Misleading potency labels can disrupt medical dosages, misguide recreational users and erode trust in the industry.
People tend to ‘panic buy’ in times of crisis, which often leads to shortages of essential items. (Shutterstock)

What drives people to panic buy during times of crisis: A new study sheds light on the psychology of consumers

Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
A large billboard featuring Colin Kaepernick stands on top of a Nike store at Union Square in San Francisco. (AP Photo/Eric Risberg)

Online outrage can benefit brands that take stances on social issues

Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.

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