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Articles on customer behaviour

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Visa and Mastercard both recently agreed to remove their no-surcharge rule, leaving businesses free to pass these fees along to customers. (Shutterstock)

How Canada’s new credit card surcharge will affect consumers and businesses

Businesses can now pass credit card surcharge fees along to their customers. To help businesses predict how consumers will react to credit card surcharges, behavioural economics offers some answers.
Customers who arrive on foot, by bicycle or by public transport contribute significantly more to the restaurant trade than the business owners realise. Mik Scheper/flickr

Parking isn’t as important for restaurants as the owners think it is

A new study shows that restaurateurs would be better off advocating for better public transport access to their precincts rather than for more parking.

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