Although Wendy’s won’t be exploring dynamic pricing until 2025 at the earliest, this type of pricing strategy is nothing new for many industries.
Academic rigor, journalistic flair
Articles on fast food advertising
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Our new research found some deals provided an astonishing 90% of the average recommended daily energy intake for adults.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
Research shows poorer black South Africans are disproportionately exposed to food-related advertising that promotes the consumption of fatty, unhealthy foods.
The use of social networking sites by fast food companies to target children is a regulatory grey area.
Top contributors
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Professor of Public Health Policy, Deakin University
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Omar H. Fares is a Friend of The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Associate Professor of Marketing, University of Southern Queensland
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Senior Research Specialist, Human Sciences Research Council
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Sessional Lecturer, Marketing, RMIT University
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PhD candidate, Deakin University
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Sessional Academic, Deakin University
