Companies are increasingly taking a stand on social and political issues, but they risk alienating customers in the process. Are other brands learning how to benefit from the backlash?
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Articles on Gillette
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It’s time to address one of the roots of the problem.
After the #me-too inspired Gillette ad, a male therapist says this year’s Super Bowl ads were disappointingly mild. But let’s not let that stop us from challenging each other.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Top contributors
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Academic Review Officer, University of Toronto
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Assistant Professor, Psychology, University of Waterloo
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Masculinities Scholar, Cardiff Metropolitan University
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Assistant Professor of Marketing, The University of Southern Mississippi
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Associate professor, University of Lethbridge
