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Articles on March Madness

Displaying 1 - 20 of 23 articles

The South Carolina Gamecocks celebrate after beating the Iowa Hawkeyes to win the 2024 NCAA women’s basketball national championship. Gregory Shamus/Getty Images

Is this the dawn of a new era in women’s sports?

Sports media has typically operated under a ‘one and done’ model: focus on women’s sports during high-profile events, before returning to routine coverage of men.
Gonzaga forward Drew Timme’s mustache – and his basketball skills – helped him earn an endorsement from Dollar Shave Club. AP Photo/Craig Mitchelldyer

March Madness stars can now cash in on endorsements – but some limits set by states and universities may still be unconstitutional

States and universities have passed many rules governing what types of name, image and likeness deals athletes can sign. Most are innocuous, but three may violate their First Amendment rights.
Kansas City Chiefs quarterback Patrick Mahomes celebrates after his team won the NFL divisional playoff football game against the Houston Texans on Jan. 12, 2020. AP Photo/Charlie Riedel

How sports fans respond to their teams’ wavering odds of winning

Watching the chances of victory change injects life into sports, both real and fantasy.
North Carolina fans react while watching the Tar Heels play in the 2009 Final Four. Gerry Broome/AP

Winners and boozers: Binge drinking soars at March Madness schools as male students party

Binge drinking rises during March Madness among male college students who attend schools that made it to the men’s basketball tournament. Researchers take a deeper look at the reasons why.
The former president, seen here with the highest paid basketball coach in the NCAA, was known for getting into March Madness. AP Photo/Alex Brandon

What is March Madness – and the nonprofit that manages the mayhem?

Every March, millions of Americans watch the NCAA’s annual college basketball tournament, while millions more fill in brackets to win their office pool.

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