While the ACCC failed in a similar case against Google in 2013, there are some key details in this one which could give it more leverage.
Academic rigor, journalistic flair
Articles on misleading advertising
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A new study looked at advertising and purchase data for children’s drinks and suggests that ads and pricing strategies contribute to sweetened children’s drink purchases.
In short, it’s because the texts do not constitute ‘advertising’ – a good reason for the legislation to be revisited and widened.
