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Articles on Personality tests

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Tennis professionals like Maria Sharapova (pictured) share similar personality traits to her peers and rivals in tennis, but these traits are entirely different to those in other professions such as technology or science. johanlb/flickr

Robot career advisor: AI may soon be able to analyse your tweets to match you to a job

After analysing posts from 100,000 Twitter users, our research used big data, machine learning and artificial intelligence to reveal the hidden personality traits underpinning thousands of jobs.
A quirky quiz probably isn’t going to tell you much about your innermost essence. StunningArt/Shutterstock.com

Personality tests with deep-sounding questions provide shallow answers about the ‘true’ you

Few can resist an assessment that promises to reveal your hidden, true self. But new research suggests that people mistakenly believe difficult to answer questions offer deep insights.
We love to take personality tests, but is it time to think more about the corporate interests behind them? (Shutterstock)

Our ongoing love-hate relationship with personality tests

Personality tests played a central role in the recent Facebook scandal over corporate harvesting of personal data. Why are businesses so interested in them?

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