After analysing posts from 100,000 Twitter users, our research used big data, machine learning and artificial intelligence to reveal the hidden personality traits underpinning thousands of jobs.
Few can resist an assessment that promises to reveal your hidden, true self. But new research suggests that people mistakenly believe difficult to answer questions offer deep insights.
Personality tests played a central role in the recent Facebook scandal over corporate harvesting of personal data. Why are businesses so interested in them?