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Actor Simon Baker at a press conference in Canberra on Tuesday calling for a local content quota on streaming services. Lukas Coch/AAP

How local content rules on streamers could seriously backfire

Pursuing local content requirements on streaming services is a high risk, low reward campaign. The reality is global streamers can’t save Australian television.
While local content makes up a small proportion of the Australian Netflix catalogue, Netflix has also heavily promoted Australian shows overseas, such as Hannah Gadsby’s standup show Nanette. IMDB

Local film and TV content makes up just 1.6% of Netflix’s Australian catalogue

While the figures may seem alarming, we should remember that, unlike free-to-air TV, subscription video-on-demand services are not regulated for local content.

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