The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
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Articles on Virality
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Nine years after the attacks, a look back at why the hashtag was so successful.
Unions are arcing up about cabin crew being filmed without consent during flights. Some airlines have brought in new rules aimed at curbing the practice.
TikTok is shaping the music industry like never before, but with rumours that the app may soon launch its own streaming service, the stakes for creative freedom are high.
TikTok trends and challenges rely on music to help tell a social story, collectively told across many videos - which in turn is helping songs go viral.
Fast-moving viral memes create space for low-stakes, humorous and wholesome engagement on often toxic social media platforms
Flies have long held symbolic meaning in the history of art. In portraits made in Renaissance Europe, the presence of a fly symbolizes the transience of human life.
Online videos of Hitler getting angry at things, based on a 2004 film scene, have found enduring appeal and recently featured in a Fair Work Commission case. Why the furor?
ABC News has quietly moved into third place in the domestic online news market and had a piece that went unexpectedly viral in Korea.
Top contributors
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Professor, Digital Media Research Centre, Queensland University of Technology
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Professor of Information Technology and Organisation, University of Sydney
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Lecturer in Sociology, University of the Sunshine Coast
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Director of Sydney Executive Plus, University of Sydney
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Honorary Fellow in Sociology, Australian National University
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Senior Lecturer in Comparative Culture, Literature, and Translation, University of Sydney
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Professor of Media and Communication, University of Leeds
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Associate Professor, Art History, University of Guelph
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Lecturer in Tourism and Hospitality, Griffith University
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PhD Candidate, Griffith University
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Professor in Air Transport and Tourism Management, Griffith University
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PhD Candidate, Politics and International Studies, The Open University
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Assistant Professor, Department of Communication, Media and Film, University of Windsor
