TV ads encourage kids to drink alcohol

Research has found there’s a high level of alcohol advertising during times children are most likely to be watching television.

A two-month study found that half of the alcohol advertisements assessed were screened at a time where the audience was comprised of at least 25% children.

Positive depiction of alcohol, particular its inexpensiveness, has frustrated efforts in reducing alcohol-related harm in Australia.

The researchers stress the need for public policy developers to recognise advertisements are likely to be influencing children’s behaviour and attitudes.

Read more at University of Western Australia