The Conversation

Our Audience

The monthly audience of The Conversation’s UK edition is 5.5 million unique users on-site, with a total audience of 14 million, including through pieces republished under Creative Commons.

The Conversation’s global network draws 21.5 million monthly unique users to, with a total monthly audience of 64.2 million reads including through republication.

Our readers are drawn from a broad cross-section of the general public. Managers, senior executives, chief officers and other decision makers are a substantial part of our readers, alongside teachers and educators, health practitioners, and those working in media, policymakers, or in government. Our audience is roughly equally made up of men and women, and tilts young, with around 50%

Why readers choose The Conversation

We aim to share knowledge widely, working with academics and researchers to bring expertise and evidence back into public debate. Articles published by The Conversation are influential in changing behaviour and attitudes. They are frequently used as a source for evidence-based information in classrooms, the workplace and among policymakers and legislators. Our readers come to us for information, discussion and evidence they can trust, because they value experts and expertise.

Author impact and engagement

More than 19,000 authors have published 31,000 articles through The Conversation’s UK edition. The global network has published in total 137,000 articles by 70,000 academic authors.

Many of our pieces have a life after publication, with authors subsequently contacted by the media (55%), invited to speak at conferences (17%), contacted by NGOs or charities (16%), asked to collaborate on research (14%), contacted by business or industry (12%), or by government and policymakers (5%).

A worldwide audience

Our team is based in the UK but we publish content of interest to and read by readers around the world, chiefly across the Anglosphere, with major audiences in India, Singapore, Philippines, Malaysia, Indonesia, Scandinavia, the Netherlands, Germany, France, Russia, Mexico, Argentina, Brazil, and many others.

Source: Google Analytics, The Conversation subscriber survey 2021