It turns out sex doesn't sell so well.
Online search ads are big business. Retailers have to work hard to compete for visibility in Google’s online searches as the company faces trouble in the European Union over its Shopping site.
The old adage that 'sex sells' is past its sell-by date, as consumers now sport a more socially-conscious mindset.
Seeing cheerful kids in fundraising pitches works better for some potential donors than others, research suggests. Nonprofits may want to tailor their appeals to different audiences because of that.
No wonder obesity is a tough public health issue for governments to deal with. Our research has uncovered a range of barriers to tackling it, some more obvious than others.
Who owns culture in the real-virtual world of augmented reality?
Junk food brands are blurring the line between advertising, entertainment and socialising.
When is the upcoming ban on early evening TV sports betting ads not a real ban? When it's a partial ban that ignores how real people watch sport.
Big cash infusions can give nonprofit journalism a much-needed boost. But the ailing news industry needs more consistent funding.
A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a 'merciless master'?
Many brands, particularly those from countries associated with poor production quality, attempt to disguise their origins.
The search engine's founders saw this one coming 20 years ago. So how should they react now?
It's all about controlling the yuck factor.
Parents need to know the truth about formula milk.
This could be the year chatbots are widely adopted. But beyond making our lives more convenient, they represent a huge potential for advertisers.
The blockchain isn't just for Bitcoin transactions. Advertisers can no longer ignore blockchain's huge implications for the world of marketing.
Virtual reality holds huge potential for advertisers but we should all take note of its potential for manipulation.
Data is becoming more and more important to the online advertising game. Soon, the ability to use data and algorithms will be a basic requirement in online advertising.
For advertisers, media content is becoming less important than personal information.
Advertisers are partly to blame for women being underrepresented in traditionally male domains such as science.