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Articles on Advertising
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This could be the year chatbots are widely adopted. But beyond making our lives more convenient, they represent a huge potential for advertisers.
The blockchain isn’t just for Bitcoin transactions. Advertisers can no longer ignore blockchain’s huge implications for the world of marketing.
Virtual reality holds huge potential for advertisers but we should all take note of its potential for manipulation.
Data is becoming more and more important to the online advertising game. Soon, the ability to use data and algorithms will be a basic requirement in online advertising.
For advertisers, media content is becoming less important than personal information.
Advertisers are partly to blame for women being underrepresented in traditionally male domains such as science.
Andy Warhol not only drew brands, he became one. A new exhibition in Sydney sheds light on his early career in advertising.
Beyond her political savvy, Anna Bligh’s appointment as CEO of the Australian Banking Association brings greater access than a Liberal appointee would.
Research shows poorer black South Africans are disproportionately exposed to food-related advertising that promotes the consumption of fatty, unhealthy foods.
He’s one of Britain’s biggest brands – it’ll take more than a few grumpy messages to spoil that.
Alcohol companies used controversial marketing practices in their Super Bowl commercials – including using animals and themes that are appealing to youth.
You might think you’re anonymous when you’re browsing the web. But a new study shows that browsing history can often be tied to your real-world identity.
Ratings across a number of sports are in decline. But this doesn’t spell the end of live sport, rather it shows why we should strive to keep it on free TV.
New research shows how marketers get away with making their food look and sound healthier than it really is.
From women in the kitchen to Santa’s huge ego, Christmas ads are still ridden with conservative gender messaging.
The science of making us watch … and then spend.
Using intellectual property laws to try to shut down Mark Rogers’ ‘Save Medicare’ website shows how these laws serve to restrict free speech and advance government privatisation agendas.
Campaign pits power of press against social media activism.
People with anosmia have no sense of smell, and there is no cure for the condition.
Top contributors
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
