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Articles on Amazon Echo

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Companies could soon tailor what they try to sell you based on the mood conveyed by the sound of your voice. CSA-Printstock via Getty Images

Shhhh, they’re listening – inside the coming voice-profiling revolution

Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers’ inclinations – without people knowing what they’re revealing or how that information is being interpreted.
In-home digital personal assistant devices are becoming increasingly popular, but their presence raises privacy concerns. (Shutterstock)

The dark side of Alexa, Siri and other personal digital assistants

When hosting a dinner party, are you obliged to let your guests know that you own a smart device like Amazon Echo or Google Home? The answer is yes, according to a privacy researcher.

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