While it might seem like a longstanding tradition, it's a relatively recent phenomenon in the U.S.
Indian girls grow up in an environment where they are constantly reminded that fair is beautiful.
The global color authority seems intent on obliterating the confines of gender-color associations.
Blue crops up in all sorts of idioms and registers. But, as a new National Gallery of Victoria exhibition demonstrates, there's more to the colour, and its long history, than meets the eye.