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Brands are notoriously hard to manage and protect from global competition. Here’s how Triumph Motorcycles resurrected itself.
Actor Mark Hammill reemerged in ‘The Force Awakens’ and ‘The Last Jedi.’
Nick Lehr/The Conversation via Lucasfilm
Why did most fans shun the prequel series, but embrace the recent spate of 'Star Wars' films? A recent study offers some clues.
People disclosing their emotional responses to brands online, helps connect better with others.
Research shows social media allows people to disclose all sorts of information about their love for these brands and to seek out like minded people.
Me, myself, my brand.
As companies strive to take advantage of the selfie phenomenon, they're also realizing that consumers' self-portraits constitute a whole new form of brand co-creation.
Every new batch of bees needs the equivalent of eight hectares of lavender fields to prosper.
Tobacco companies are adapting to Australia’s plain packaging laws by lowering prices and changing their marketing strategies.
Big tobacco companies have found a way around plain packaging with clever marketing techniques that undermine Australian regulations.
How can companies brought low by scandal or failure remember the lessons they should be learning?
Magazines like Vogue are fashion's gatekeepers, but now style bloggers are democratising the fashion world – and the mags don't like it.
Make that brand sparkle again.
The doping scandal has dragged the Olympic brand through the mud – and making it shine again will be no easy task.
© Thomas Dekeyser
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
Esenna O'Neill’s dramatic departure from YouTube and Instragram was precipitated by her feelings of inauthenticity.
Essena O'Neill's dramatic rejection of her successful social media channels raises important questions about how advertising and sponsored posts are regulated on social media.
A Martin & Rossi ad from the 1960s.
New research shows that the old advertising maxim 'sex and violence sell' may be bad for business.
Winning the mascot marathon.
The star of John Lewis’s Christmas ad, Monty the penguin, has been leading a march of activity for the company. The cute and fluffy mascot has become the star of the season, thanks to his display of friendship…
Philip Kotler says the rise of social media is challenging the concept of brand loyalty.
Gabriel Chmielewski/Mays Communications
International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position…
With the gay pride season coming to a close, here is a question: have you withdrawn money from a multi-coloured gAyTM this summer? Or have you even tucked into your Burger King Pride Whopper? And if you…
It’s a physical struggle in these skirts, but we always shop in store.
Haute Couture News
In the world of luxury fashion, Chanel stands apart from the crowd. But it’s not the designs that make it different. The French luxury brand is one of the last few major labels that does not sell its clothes…
From China to the world: Chinese companies have relied on business-to-business sales, and haven’t developed well-known brands.
China manufactures an enormous amount of consumer goods. Its value to the global economy is estimated to be around US$7 trillion. But stigmatised as low cost, low quality products, Chinese brands have…
Pop singer Justin Bieber claims 38 million Twitter followers - but are these as manufactured as his music?
How many Twitter followers do you have? As a rule of thumb, the worth of a conventional blog can be measured by the number of comments it accrues per posting. If comments are the social capital of blogs…
Brands with Facebook fan pages are failing to engage with Facebook users beyond the initial “Like” click, according to new…