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Articles on Brands

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Cutting back on pricier food items and focusing on more affordable staple foods could help consumers deal with rising food costs, but these strategies affect brand loyalty. (Shutterstock)

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives

Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
A large billboard featuring Colin Kaepernick stands on top of a Nike store at Union Square in San Francisco. (AP Photo/Eric Risberg)

Online outrage can benefit brands that take stances on social issues

Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
A closed Mango store in a shopping mall in St. Petersburg, Russia. The company temporarily suspended operations in Russia in March to protest the invasion of Ukraine, joining a global corporate boycott against the country. (Shutterstock)

Companies leaving Russia are caving to public pressure, not actually making a difference

We should demand greater social responsibility from businesses, but pressuring them to undertake responsibilities that only governments can address is the wrong way to get there.
The Victoria’s Secret we’ve become accustomed to is no more. The brand has finally realized that diversity sells. (AP Photo/Andy Wong)

Victoria’s Secret joins the ‘inclusive revolution,’ finally realizing diversity sells

Victoria’s Secret learned a lesson other leading fashion brands and the industry at large are coming to realize: diversity sells. But when it comes to disability, brands aren’t quite there yet.

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