The switch from analogue to digital television transmission transformed the way audiences consume content.
With free-to-air, pay TV, catch-up services and video-on-demand, television is changing in Australia, and the viewership metrics are struggling to keep up.
Once analogue industries go digital, they'd better be prepared for the potential pitfalls of being internet-connected.
Many refer to advances in television storytelling as novelistic or cinematic, but the medium deserves a term of its own: complex TV.
With the arrival of Netflix and competition from two other new video-on-demand services, television will never be the same in Australia.