Most healthcare information is written at a level more advanced than the reader's ability.
Consumers are often unclear about the benefits and exclusions.
Anyone who has purchased private health insurance or thought about changing policies knows the system is complex and confusing.
Only 3% of elderly people know how to access health-related information.
With more health information going online, it has never been easier to proactively manage our health. Problem is, the people who would benefit the most are using it the least.
Health consumers don’t necessarily use the internet to bypass their GP, they use it as an additional source of information.
We’ve all heard the warnings against googling your symptoms in search of a diagnosis: you’ll uncover a range of daunting illnesses and launch into panic-mode over something like a measly cold. There is…