John Lewis' Christmas ad is highly anticipated and guaranteed to get Britain spending.
After a long career in retail, the former John Lewis CEO is switching to politics.
You won't see the chains because modern slavery doesn't work like that.
John Lewis shows how co-ops can be an exemplar of good business – both financially and for their customers and employees.
The retailer's emblematic ad should have stuck their grandad in a rocket and blasted him straight to party central.