Big data is all the rage in management circles and beyond, yet little is said about the understanding needed with such voluminous data. An important lesson can be learned from ethnographic research.
Our view of this essential dimension of earth’s biome has been shaped by the manufacturers of cleaning products.
Research shows that consumers don't like it when businesses make money. Why?
The Canadian government is currently drafting regulations on plain packaging for cigarettes. Tobacco companies are trying to weaken the regulations via lobbying and misleading PR campaigns.
Gap's recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Like the WNBA, the NBA went through fits and starts in its early years. Yet despite drawing similar crowds in the 1960s, NBA players earned far bigger paychecks than today's WNBA stars receive.
Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
Price discrimination is a strategy companies use to charge different prices to consumers for the same or similar product or service. How does it work?
Things and experiences that once seemed so enjoyable usually grow dull over time, something known as hedonic adaptation. Chopsticks offer one way to get some of that pleasure back.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Is £26,000 on sausage rolls money well spent?
The recent Aeroplan survey offended many consumers with questions they felt normalized intolerant views. But consumer research has a long history of learning about customers' values.
Google and Facebook reign supreme over digital advertising. Yet the Cambridge Analytica scandal, and when the effectiveness of this advertising seems limited, should we ban this model?
How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate.
Where and how do we learn to innovate? Our parents can’t teach us. Our bosses are trying to learn alongside us. Even post-secondary courses only provide us with the basics. Follow this recipe.
While often lumped with other European populist parties, Beppe Grillo's M5S is a movement of activist fans mobilized by the messages of his "celebrity brand".
The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
Some of New Zealand's most trusted brands are implementing strategies that are misleading domestic consumers and risking their long-term brand reputation.