Articles on Marketing to children

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Most Australian children have such a glut of toys that parents are opting to give them gift cards so they can choose for themselves. rawpixel/Unsplash

No presents, please: how gift cards initiate children into the world of ‘credit’

Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of 'credit' on a card?
With strong female leads such as Rey, Star Wars merchandise has tended to be sold in its own ‘destination’ section of stores rather than gendered toy aisles.

Beyond pink and blue: the quiet rise of gender-neutral toys

Ken dolls with a 'man bun'. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.
Companies use children’s data to sell them junk food and other products. Cookie image via www.shutterstock.com

How companies learn what children secretly want

When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.

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