Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Economists try to create and use maps to navigate the world of human choices. But in some ways, these maps are limited.
Throughout history, metaphors based around the testes and semen brought out very different sides of masculinity.
Are we in a race against climate change? Or is it a war? How does thinking of the past or the future affect your support for the science? Researchers are learning how metaphors and context matter.