Articles on Polling

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Senator Huey Long at the Capitol in 1935. Everett Historical/Shutterstock.com

The secret origins of presidential polling

The very first scientific horse race poll, which took place 85 years ago, was shrouded in secrecy and may have changed history – even though it was faulty.
Online discussion doesn’t always accurately reflect the real political landscape. Russ Vance/Shutterstock.com

4 reasons why social media election data can misread public opinion

Political campaigns and journalists often turn to social media to see how voters feel about an election. But the numbers they see there may not accurately reflect the electorate's views.
The most important reason for the Coalition’s victory was that Morrison was both liked and trusted by lower-educated voters, while Labor leader Bill Shorten was not. Mick Tsikas/AAP

Final 2019 election results: education divide explains the Coalition’s upset victory

According to election results, areas with low levels of tertiary education swung strongly to the Coalition in NSW and Queensland, helping propel Scott Morrison to victory.
Better opinions polls are more expensive because pollsters need to spend more effort getting a representative and honest sample of voters. Shutterstock

Here’s how to make opinion polls more representative and honest

You could compare election opinion polls to penalty shoot-outs at a World Cup final: there’s huge pressure to get it right and we remember the big misses most of all.
Naval Station Norfolk in Virginia, the Navy’s largest base, is endangered by sea level rise. Mass Communication Specialist 2nd Class Ernest R. Scott

Veterans are concerned about climate change, and that matters

Military veterans have concerns about climate change at about the same level as nonveterans, a recent study suggests. What might this mean for acceptance of climate science?
An anti-Brexit protester speaks during a demonstration. Reuters/Henry Nicholls

How Trump and Brexit united Europe

Back in 2016, the Brexit vote and US presidential election seemed like a nationalist one-two punch that could knock out the European Union. Instead, EU support actually rose, new research shows.

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