Japan is targeting an 'upmarket' audience of wealthy business executives, city professionals, millennial foodies and highbrow arts enthusiasts.
In the footsteps of US foriegn policy blunders, China is making friends and influencing people in Latin America.
Donald Trump is eroding American diplomacy and what's known as soft power. Here's how that may result in a new world order.
Most Western leaders have little faith the Russian president will pursue better relations after the final football whistle has blown.
Film could benefit China's soft power. It highlights the country's deep pockets and potential for wider audience appeal.
Britain has always been good at projecting its values to the world. It's going to need that soft power once it leaves the EU.
The international condemnation of Israel's violent response to the Gaza protests shows how misplaced its "Brand Israel" campaign has been.
The review of Confucius Classrooms, which promote Chinese language learning, comes amid concerns about foreign influence, soft power and academic freedom.
Kim Jong-un's favourite act won hearts and minds when they performed on day one of the Winter Olympics.
A new national security communications unit has echoes of the past, when the government tried to weaponise information, with mixed results.
China is stepping into a soft power vacuum created by the new US administration. Since Donald Trump was elected president, the country has eschewed soft power.
Russian officials will be hoping that excitement about one of the world's biggest sporting events generates some goodwill for the country.
New film has broken China's box office record while projecting soft power for Beijing.
When financial times are tight, only those with soft power ambitions can see the economic sense in World Cups or Olympic Games.
It's all to do with PSG's Qatari owners.
Newly translated Chinese Ministry of Education records shine light on China's shifting place in the global higher education landscape.
The communist state exercises 'soft power' in Australia in myriad ways, and it is vital that it is resisted.
If Australia is going to successfully navigate its way through the “Asian Century,” we need independent centres of research excellence on China.
There's nowhere quite like Japan – or at least, that's how the Japanese government tells it.
For decades, the US has used international education to support democracy and positive relations with countries. For most of the 1970s, Iran sent more students to America than any other country.