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Uber deliberately positioned itself as a tech company to avoid the regulations of the taxi industry. (Shutterstock)

The manipulation of Uber’s public image profoundly impacted the lives of taxi drivers

The Uber Files leak reveals that the company embarked on a deliberate public relations strategy that involved the media, public officials and academics.
Riders on San Francisco’s Muni light rail system. David Lytle

What public transit can learn from Uber and Lyft

Millions of Americans rely on public transit to get to school, work or stores, but many can’t get the service they need. ‘Uberizing’ transit by offering more options on demand could fill the gaps.

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