A Martin & Rossi ad from the 1960s.
New research shows that the old advertising maxim 'sex and violence sell' may be bad for business.
Ads will soon be easily blocked on iOS 9 phones.
Online ads are already under pressure from ad blockers, so Apple's decision to include content blocking in the upcoming iOS 9 will make things even harder for advertisers.
Ashley Madison uses an age-old marketing technique of tapping into people's desires.
There’s still lots of untapped potential with mobile advertising.
Coins phone via www.shutterstock.com
The data tell the story: mobile ads work.
Calvin Klein is known for its especially sexy ads.
Studies show sexualized advertising often isn't effective, and may even have adverse consequences for the product being promoted.
Offensive marketing is a strategy of making ads that shock and awe people in a good way. But sometimes they end up being just plain offensive.
It’s a shame the adverts aren’t displaying a real product. Bahio would’ve won over a mesmerised customer.
M&C Saatchi's new development signifies the dawn of a new age of real-time responsive advertising
Now then, where was I?
Our minds have always adapted to their environment but advertisers are exploiting opportunities for distraction like never before.
Many Facebook users view ads as a violation of their personal space.
'laptop' via www.shutterstock.com
Facebook earned $3.6 billion in ad revenue last year. According to recent research, for advertisers this might not be money well-spent.
Time to wave them off.
In some significant ways, Americans have fewer avenues for advancement than the characters of Mad Men do.
Islamic State recruitment.
Karl-Ludwig Poggemann / flickr
Islamic State's corporate branding is drawing droves of young people to fight its cause. It's enough to make any ad agency envious.
We all are.
Backlash to 'throwback' slimming ad is a win for the bikini terrorists
Don Draper’s last hurrah.
You may be finding it difficult to contemplate life without Don Draper. Here's a possible solution.
Would there be a place in advertising’s postmodern era for Don Draper?
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
If we don’t collectively protect our public spaces, we will lose them.
Graffiti exists in our public spaces, our communities, and our streets – and it has many detractors. Why, though, don't we spend more time worry about the impact of advertising on public space?
In the countdown to the March 28 New South Wales election, social media is a key battleground for persuading swinging voters.
Given the history on privatisation in NSW, and facing a more emotionally powerful campaign, the Baird government is actually doing pretty well to be closing in on polling day in a winning position.
Cute puppies were a dominant theme of this year’s Super Bowl adfest. But was it a bit too much?
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Barack Obama watches Super Bowl.
Pete Souza/Executive Office of the US President
Forget about the Presidential State of the Union address. If you want to understand American values, you need to watch the annual Super Bowl advertisements. This year 114 million people watched the ads…
Budweiser hopes this little guy continues to win hearts.
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
‘Real Love’, originally written by John Lennon, gets us hooked on Monty.
There’s no holding back now: the gloves are well and truly off in the run up to Christmas as major advertisers continue their fight for a slice of your seasonal spend. Over the past few weeks, audiences…