Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
The new #MeToo-inspired Gillette ad for men’s razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Gillette isn’t the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it’s been getting the most flack.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones’ bullying behaviour and the NSW government caving in to it,
John Lennon’s Revolution was panned by the radical media as a ‘petty bourgeois cry of fear’ in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Gap’s recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.