Taking part in the NCAA tournament tends to make a bigger difference for public universities that garner relatively few donations.
In the 1950s, NCAA Executive Director Walter Byers coined the term 'student-athlete,' which laid the groundwork for the organization to reap the windfall from its annual basketball tournament.
Can a computer model correctly predict the results of the first round in this year's tournament? These mathematicians think so.
Every March, millions of Americans watch the NCAA's annual college basketball tournament, while millions more fill in brackets to win their office pool.
A basketball computer program simulates millions of trajectories in search of the ideal shot.
Drinking coffee before exercising could make you run faster and lift heavier - if you've the right genes.
If we think about universities as corporations and their sports teams as marketing tools, everything about the UNC academic scandal – and the nonresponse – makes perfect sense.
What makes someone more likely to succeed when the lights shine brightest?
In a system that's far better at identifying the best payers than finding the best players, the pipeline of talent gets choked out by costly tournament and team fees.
Athletic ability is often linked to size – of muscles and bones. New studies are suggesting, however, that the relative size of two fingers could be more predictive of ability.
To white Americans, the idea that skin color and toughness go hand-in-hand might seem odd. But in the black community, it's a big deal.
There is something troubling in the thought of people being made to aspire to heights that are literally beyond their reach.
For 30 years, sports fans have been told to forget about streaks because the 'hot hand' is a fallacy. But a reanalysis says not so fast: Statistics show players really are in the zone sometimes.
To what extent do hours of practice, development squads and role models really make a difference?
Australian Paralympic athlete reflects upon how her experience as a student-athlete influenced a pilot program for Para-athletes to combine the pursuit of Paralympic success and study
Sport is by its very nature unpredictable, and that's why we love it.
You want to pick the 'favorites,' to get accuracy points. But you also want to pick some 'underdogs,' to set yourself apart from the pack. Somewhere in the middle is an optimal solution.
The NCAA men's basketball tournament is a huge money-maker, but you wouldn't know it from the coverage on TV.
Simply filling out a bracket – even with random or uninformed choices – is enough to boost your confidence in success, and to get you to put more money on the line.
Did you know Scotland were going to lose, or was it just hindsight bias?