How Pokemon Go turned couch potatoes into fitness fanatics without them even realising it
The minds of Pokemon trainers have been manipulated using basic behavioural science.
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Articles on Behaviour change
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Tablets at the table can influence child development, not always in a good way
If you use a tablet device to keep a child quiet at the dining table or other event then you could be limiting their social skills. That could have an impact on the way they behave later in life.
The goldfish test that can change your behaviour
The average Australian spends more than five hours watching YouTube every month. With such high viewership, it’s no surprise that interest groups are reaching out with YouTube to try to change people’s…
Close doors, boil less water, turn down the heat – save £600
Britain’s housing stock is old and leaky. The vast majority fails to meet modern energy efficiency standards, is responsible for over a quarter of the nation’s greenhouse gas emissions, and is often very…
Caffeine withdrawal drives need for more but are we addicts?
Caffeine is humankind’s favourite drug. It’s estimated to be consumed by 80% of people worldwide, and most of us consume several doses a day. This popularity would appear to be explained in large part…
Hard habit to break: getting out of our energy wasting ways
Reducing greenhouse gas emissions requires behavioural change. But how do we get individuals into this habit or, for that matter, any habit that reduces energy consumption? Two academic disciplines concern…
Active kids more likely to throw a tantrum
A study involving 5000 preschool children has found that kids who are more physically active are more likely show behavioural…
Simple steps to save the environment may not make much difference
Many environmental organisations, governments and businesses rely on “positive spillover strategies” to drive pro-environmental behaviour change. These strategies rest on the assumption once someone has…
Top contributors
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Director, BehaviourWorks, Monash University
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Research Fellow in Behaviour Change, Monash University
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Professor in economic psychology, Aarhus University
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Associate Professor in Psychological Sciences, University of Melbourne
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Casual tutor/lecturer in ESD, Planning and Social Sciences, University of Melbourne
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Professor of Biological Psychology, University of Bristol
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Professor in Regeneration & Sustainable Development, University of Salford
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Researcher: Technology and Learning, Western Sydney University
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Lecturer in Science Communication, University of Western Australia
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Professor in Behavioural Neuroscience, Bangor University
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