Vegan activists have historically been vocal in their ‘meat is murder’ campaigns. With a plant-based protein revolution upon us, it’s time vegans rethought their tactics.
If pro-veganism campaigns are in bad taste, veganism has a lot to lose, as we all do. The market needs vegan activists who are rational and present their ideas thoughtfully, with the intent to educate.
Demand is hot for plant-based food options like the lentil-based veggie burger seen here.
Plant-based proteins are in hot demand. That's why Canadian grocery stores and restaurant chains are racing to give consumers what they want.
Flexitarians are those who still eat meat, but only on a part-time basis. Restaurants and fast-food chains have them top of mind, with A&W’s version of a veggie burger, like those seen above, a huge hit among customers.
Almost one in five Canadians are going meatless or eating far less meat. But most establishments aren't actually targeting vegetarians or vegans; they're chasing "flexitarians." Here’s why.
A Thanksgiving feast.
A behavioral scientist explains why people become vegans, why some meat-eaters find them so irksome and how scientists may be nudging us all toward a more plant-centric existence.
Plant-based milks made from nuts, seeds and peas are becoming big business.
This is a critical time for our planet. What we eat and how we get our food will shape its future.