Despite growing wariness of supermarkets, Australians have an enduring trust for retail brands that sets us apart from other countries.
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Articles on brand trust
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Companies like Facebook, Volkswagen, Boeing – and now the Post Office – have seen how easy it is to destroy brand trust. But communication and transparency are key to rebuilding efforts.
Trust in brands may be eroded as awareness of misinformation increases according to new research.
Nestle’s experience explains why the Coon deliberations are taking so long.
Some of New Zealand’s most trusted brands are implementing strategies that are misleading domestic consumers and risking their long-term brand reputation.
Wells Fargo and United Airlines have both been facing an onslaught of negative publicity and will have a tough time restoring trust with their customers. Here’s a good place to start.
He’s one of Britain’s biggest brands – it’ll take more than a few grumpy messages to spoil that.
Advertising complaints hit 37,000 in the UK last year, but companies keep chancing their arm.
With its new “Feels like home” campaign, Australian airline Qantas is seeking to “rekindle that emotional connection Australians have with the airline”. Improvements in staff morale and company yield are…
Six years on from the financial crisis and still many of us feel deeply unsure about institutions and individuals we had previously revered as beacons of reliability and certainty. The need to repair that…
The ongoing global financial crisis (because we’re not out of it yet, are we?) is often characterised as a crisis of trust. Distrust of the banks was a major theme – but distrust extended also to credit…
Internet users’ trust in websites increased by a fifth in five years, according research from the University of Melbourne…
Quick disclaimers read out at the end of TV and radio advertisements can reduce brand trust and negatively affect sales…
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Professor and co-Director, Centre for Workforce Futures, Macquarie University
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Associate Professor in Business, Macquarie University
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Senior Lecturer in Human Resource Management/Programme Director MSc Management Programmes, Durham University
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Dean, School of Management, University of Bath
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Lecturer - Department of Marketing and Management, Macquarie University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Senior Lecturer and Course Leader for Marketing, Anglia Ruskin University
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Professor of Marketing, MIT Sloan School of Management
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Senior Lecturer in Marketing, Lincoln University, New Zealand
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Senior Lecturer - Branding, Macquarie University
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Lecturer in Marketing & Strategy, Cardiff University
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Professor of Marketing, Royal Holloway University of London
