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Aldi and Lidl bring with them all kinds of new competition in the supermarket wars. PA/PA Wire

New problems posed for big brands by discount supermarkets

The decline of big supermarkets in the face of brutal competition from discount retailers like Aldi and Lidl has been widely discussed. But, as shoppers move away from conventional ways of shopping, little…
Hiptastic celebrations from the Colombian team. Robert Ghement/EPA

The pageantry, performance and publicity of goal celebrations

The 2014 World Cup has been a tournament of goals galore – and with every goal comes a celebration. We’re now used to displays of individual and team pageantry with goal celebrations and they can sometimes…
Where brands would previously compete with no-frills brands, now they produce them as part of a new strategy. AAP/Daniel Munoz

No-frills alternatives are helping our favourite brands survive

Only a few years ago jokes about home brand products were quite common. Having a blue and white or red and white dinner meant enjoying generic brand fare that night around the table. But the recent intensification…
It’s a physical struggle in these skirts, but we always shop in store. Haute Couture News

Chanel opts out of fashion’s love affair with online shopping

In the world of luxury fashion, Chanel stands apart from the crowd. But it’s not the designs that make it different. The French luxury brand is one of the last few major labels that does not sell its clothes…
Lego is fighting back against a virtual onslaught. Village Roadshow

Brand connection and The Lego Movie – what’s going on?

Thanks to the release of The Lego Movie – which opened in the US to huge acclaim on February 7 – the Danish toy company looks set to extend its “brand connection” to generations of families, even further…
Airport lounges, loved by frequent flyers, don’t necessarily engender brand loyalty. Richard Moross/Flickr

Airline lounge war could prove futile for Qantas and Virgin

Recently Qantas and Virgin have been fighting a war for “high value” corporate contracts by refurbishing their invitation-only lounges. But is this a wise strategy? The airline industry has long been stuck…
Many commentators criticised Tony Abbott’s ‘female-lite’ frontbench last week. How might it affect his carefully managed and marketed ‘brand’ from the campaign trail? AAP/Lukas Coch

Marketing political brands: passionate punters need consistent messaging

In the last week, a number of political commentators have argued that newly-minted prime minister Tony Abbott’s frontbench is decidedly low on women. There is only one woman in Cabinet and an additional…
Craft beers are punching above their weight, and are increasing their market share in Australia. AAP

Small brands, big impact: why craft beer is top of the hops

The brewing industries in many countries are undergoing dramatic changes, with increasing numbers of craft breweries challenging the traditional volume-based business model of major corporations. In the…

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