Branding

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Rand Paul speaks to New Hampshire voters as a banner featuring his campaign logo hangs in the background. Brian Snyder/Reuters

The branding of an American president

The use of logos is a relatively recent development in American campaigns. Now, they're more important than ever before.
Aldi and Lidl bring with them all kinds of new competition in the supermarket wars. PA/PA Wire

New problems posed for big brands by discount supermarkets

The decline of big supermarkets in the face of brutal competition from discount retailers like Aldi and Lidl has been widely discussed. But, as shoppers move away from conventional ways of shopping, little…
Hiptastic celebrations from the Colombian team. Robert Ghement/EPA

The pageantry, performance and publicity of goal celebrations

The 2014 World Cup has been a tournament of goals galore – and with every goal comes a celebration. We’re now used to displays of individual and team pageantry with goal celebrations and they can sometimes…

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