Articles on Christmas shopping

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The seductive power of holiday windows resonates in the French term for window-shopping: ‘lèche-vitrines,’ which translated literally means to lick the windows. (Shutterstock)

Holiday windows: The allure of showing and hiding makes us look

The holiday window is laden with nostalgia and associations of childhood traditions and a longing for drawn-out moments.
The ability of online retailers to offer next-day delivery service for an annual fee or at an affordable price has dynamically changed the retail business and shifted sales from in-store to online. (Clay Banks/Unsplash)

‘The Prime Effect’ means retailers must innovate during the holidays and beyond

Innovation is integral to the success of Canadian retailers and encouraging consumers to shop in stores as well as online. The big strategic risk is not innovating and failing, but failing to innovate.
He’s tweeted, Instagrammed and Facebooked, but will he get what he wants? Shutterstock

You could be suffering from FoMO this Christmas

Social media can amplify the fear of missing out, or FoMO, but it can also be a platform for emotional support during the festive season.

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