Research shows that the new trend of activism marketing hinges on whether or not the brand engages in practices that match its message.
Football plays an important role in American culture. Experts point out some ethical questions you might consider asking this season.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it's the inevitable windfall they're likely interested in.
Much of the discussion about "Take a Knee" has overlooked the issues of justice and social exclusion, and especially environmental matters. That's something to think about during the Super Bowl.
The main reason owners and athletes stay away from mixing politics and sport is that it allows them to sell their product more easily. In doing so, pro sports conforms to classic capitalist ideology.
Almost 50 years ago, a white, non-American athlete supported Black athletes protesting racial injustice. Peter Norman paid a price for taking a stand. Canada's Sidney Crosby is no Peter Norman.
A recent study might explain why there's been such divergent, emotional responses to the NFL protests.
Donald Trump’s ill-timed comments on protests by America's elite athletes have given legitimacy to claims of his racial animus.
When athletes take a stand on sociopolitical issues, they have a public profile by which to showcase their views. But they face criticism that it is not their 'place' to comment on sensitive matters.
Americans enjoy a right to free speech, and some public figures really exercise that right. The Constitution might not protect them the way they think it does, though.
The controversy over Kaepernick's refusal to stand for the National Anthem isn’t a watershed moment. It's only the latest chapter in a long history of people trying to control how black people behave.
Like George Washington, Colin Kaepernick is willing to sacrifice for America.