At the root of the skin bleaching phenomenon is a psychological complex.
Colourism - or discrimination based on the skin tone - manifests in different ways across the world. In the main it means that light skin is seen as desirable and dark skin as undesirable.
Unregulated over-the-counter skin lighteners can have detrimental effects on the men and women who use them. So why are governments in Africa not taking steps to ban these products?